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Adriatica – Brand Identity System

Silver, Red, Swiss Made

Silver, Red, Swiss Made

Client

Adriatica

Premiere

2005-2015

Category

Luxury Branded Print

Technique

Brand Identity Design

A complete brand identity system designed for Adriatica Swiss Watches, spanning print, packaging and point of sale. The visual foundation – Pantone Silver 877 paired with Swiss Red 185 – carried across every touchpoint: warranty booklet, folded hang tags with per-model EAN coding, structured paper bags and retail display units.

The warranty booklet – a 96-page interior with a foil-stamped cover and four-score folds – was printed in Central European workshops under full production control. Hang tags were produced in minimum runs of 100 per reference, each carrying model-specific technical icons. Paper bags used Italian ribbed stock, hand-assembled at a bindery near Kraków.

The system served as Adriatica's primary brand language from 2005 through 2014.

Adriatica chronograph with warranty booklet and branded hang tag – complete retail presentation set. Print identity system by Abarel.
Adriatica product catalogue and branded watch box – coordinated silver and red identity across print and packaging.
Adriatica watch box interior – embossed logo on satin lining with cushion insert. Brand packaging design by Abarel.
Adriatica watch presented in branded silver box – foil-stamped logo and Swiss cross on lid interior. Product packaging design by Abarel.
Adriatica folded hang tags – front with brand identity, reverse with EAN barcode, model reference and technical specification icons. Minimum production run: 100 per model.
Hang tag die-cut specification – folded format, 40×44mm, two eyelet holes, cotton string attachment. Adriatica brand identity, Pantone Silver with Swiss cross detail.
Adriatica watch box – silver textured cover with foil-stamped logo and Swiss cross. Designed by Abarel, manufactured to specification.
Adriatica branded paper bag – Italian ribbed stock, Pantone Silver with Red 185 Swiss cross stripe, braided cord handles. Hand-assembled at a bindery near Kraków.
Close-up of Adriatica watch box – stitching detail and textured silver cover material with Swiss cross application.
Macro detail of Italian ribbed paper stock – Pantone Silver print with Swiss cross stripe. Adriatica branded paper bag, produced in Kraków.
Adriatica watch box interior – embossed logo on satin lining with cushion insert. Brand packaging design by Abarel.
Adriatica watch presented in branded silver box – foil-stamped logo and Swiss cross on lid interior. Product packaging design by Abarel.
Adriatica folded hang tags – front with brand identity, reverse with EAN barcode, model reference and technical specification icons. Minimum production run: 100 per model.
Hang tag die-cut specification – folded format, 40×44mm, two eyelet holes, cotton string attachment. Adriatica brand identity, Pantone Silver with Swiss cross detail.
Adriatica watch box – silver textured cover with foil-stamped logo and Swiss cross. Designed by Abarel, manufactured to specification.
Adriatica branded paper bag – Italian ribbed stock, Pantone Silver with Red 185 Swiss cross stripe, braided cord handles. Hand-assembled at a bindery near Kraków.
Close-up of Adriatica watch box – stitching detail and textured silver cover material with Swiss cross application.
Macro detail of Italian ribbed paper stock – Pantone Silver print with Swiss cross stripe. Adriatica branded paper bag, produced in Kraków.
Adriatica watch box interior – embossed logo on satin lining with cushion insert. Brand packaging design by Abarel.
Adriatica watch presented in branded silver box – foil-stamped logo and Swiss cross on lid interior. Product packaging design by Abarel.
Adriatica folded hang tags – front with brand identity, reverse with EAN barcode, model reference and technical specification icons. Minimum production run: 100 per model.
Hang tag die-cut specification – folded format, 40×44mm, two eyelet holes, cotton string attachment. Adriatica brand identity, Pantone Silver with Swiss cross detail.
Adriatica watch box – silver textured cover with foil-stamped logo and Swiss cross. Designed by Abarel, manufactured to specification.
Adriatica branded paper bag – Italian ribbed stock, Pantone Silver with Red 185 Swiss cross stripe, braided cord handles. Hand-assembled at a bindery near Kraków.
Close-up of Adriatica watch box – stitching detail and textured silver cover material with Swiss cross application.
Macro detail of Italian ribbed paper stock – Pantone Silver print with Swiss cross stripe. Adriatica branded paper bag, produced in Kraków.
Selected Projects
  • Adriatica Tourbillon – Watch Commercial Film by Abarel Atelier. Swiss-made tourbillon watch.
  • Appella Lady Diamond – Watch Commercial Film
  • Lamborghini shield emblem with gold bull on yellow bodywork – close-up by Abarel Atelier
  • Macro frame of the Adriatica A8328 skeleton dial – rose gold indices, blued second hand, and exposed Landeron 24 movement visible through the dial aperture. Controlled warm studio lighting.
  • Macro detail of the Adriatica A3732 dial – day, date and moonphase subdials with concentric guilloché finishing. Gold dauphine hands over horizontal grain texture. Soft diffused studio lighting.