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Appella Lady Diamond

Diamonds in Motion

Diamonds in Motion

Client

Appella

Premiere

2025

Category

Luxury Watch Film

Technique

Macro Cinematography

Created for the Appella Lady L50002, from the Diamond Strap Collection. Twelve diamond index stones and a Swiss ETA F04 movement, revealed through controlled light and macro cinematography.

The film approaches the watch as an object of material and detail. Gold surfaces catch the light, diamonds emerge from shadow, and the dial settles into quiet balance. Rather than spectacle, the visual language is restrained – light travelling across polished surfaces, revealing the interplay between metal, stone and form.

Collection: Diamond Strap Collection · Case: Gold finish · Dial: 12 diamond indices · Movement: ETA F04, Swiss Made

Macro detail of a Swiss luxury watch dial with diamond hour markers and textured finish
Macro detail of a Swiss luxury watch dial with gold hands and sunray texture
Cinematic macro shot of a Swiss luxury watch dial with gold detailing and diamond markers
Selected Projects
  • Adriatica Tourbillon – Watch Commercial Film by Abarel Atelier. Swiss-made tourbillon watch.
  • Appella Lady Diamond – Watch Commercial Film
  • Lamborghini shield emblem with gold bull on yellow bodywork – close-up by Abarel Atelier
  • Appella Lady Diamond – Watch Commercial Film
  • Macro frame of the Adriatica A8328 skeleton dial – rose gold indices, blued second hand, and exposed Landeron 24 movement visible through the dial aperture. Controlled warm studio lighting.
  • Macro detail of the Adriatica A3732 dial – day, date and moonphase subdials with concentric guilloché finishing. Gold dauphine hands over horizontal grain texture. Soft diffused studio lighting.
  • Press advertisement for Oris Williams F1 Team – steel chronograph with tachymeter bezel. International magazine spread, art direction by Abarel.