Kraków | Poland
Abarel Luxury Atelier
Luxury watch film production for independent watchmakers and Swiss maisons. Based in Kraków, operating across Europe and worldwide.
Approach
The foundation of every commission is material knowledge – movement architecture, surface treatments, the optical properties of each finishing under controlled light.
We do not work from templates or mood boards. Each visual decision is earned by what the watch actually is. This means fewer commissions each year, longer preparation, and a level of attention that matches the precision of the objects we present.
Method
Production begins with material study and lighting design. Dial structures, mechanical components and reflective surfaces are analysed before camera movement is introduced.
Macro cinematography and precision lighting define our work. Controlled motion, measured pacing and refined colour grading ensure that craftsmanship remains the subject. Production and post-production are handled in-house – from concept to final master delivery.
All entrusted timepieces are managed under controlled conditions and returned via fully insured international shipment.
Atelier Environment
The atelier operates from Kraków, Poland, within the European Union.
International deliveries of watches and jewellery are handled via insured courier services. All entrusted pieces are managed under controlled conditions and returned through fully insured international shipment.
Production and post-production follow a secure, structured workflow designed for discretion and material care.
Direction
Abarel Atelier is led by Irek Szandala, overseeing art direction and cinematic production across all projects.
For private project enquiries, please refer to the Contact page.
Beyond film…
Selected clients also work with us on brand print systems – warranty booklets, hang tags, and retail packaging – and on Swiss Made technical documentation for new model references.
