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Watch Press Campaign Direction

From Studio to Print

From Studio to Print

Client

Adriatica, Grovana, Oris

Premiere

2005–2015

Category

Luxury Watch Campaign

Technique

Art Direction & Product Photography

A series of press advertising campaigns produced for Swiss watch brands – including Adriatica, Grovana and Pierre Ricaud – across international markets in Central Europe. Each campaign required studio product photography, typographic layout and format adaptation for full-page and double-spread placement in consumer press titles.

The scope covered multiple collections and brand identities – from sport chronographs and aviation references to diamond-set women's pieces – each demanding a distinct visual treatment. During this period, the studio also produced press advertising for Oris Williams F1 Team for international print placement.

Press advertisement for Oris Williams F1 Team – steel chronograph with tachymeter bezel. International magazine spread, art direction by Abarel.
Press advertisement for Pierre Ricaud chronograph – steel bracelet, blue lifestyle layout. Consumer magazine placement, art direction by Abarel.
Press advertisement for Adriatica Zirconia – gold bracelet watch with diamond-set links. Studio product photography, art direction by Abarel.
Press advertisement for Oris Williams F1 Team – steel chronograph with tachymeter bezel. International magazine spread, art direction by Abarel.
Double-spread press ad for Adriatica Aviation Collection – pilot watch with biplane backdrop. Layout and art direction by Abarel.
Press advertisement for Adriatica pendant watch – gold PVD case on chain, Swedish magazine placement. Product photography and layout by Abarel.
Press advertisement for Grovana Switzerland – gold chronograph, black strap. International magazine placement, art direction by Abarel.
Press advertisement for Adriatica Active chronograph – sport watch on ski lifestyle spread. Russian market placement, art direction by Abarel.
Press advertisement for Adriatica Active chronograph – sport watch on sailing editorial spread. Russian market placement, art direction by Abarel.
Press advertisement for Adriatica chronograph – white dial, blue numerals, leather strap. Lifestyle magazine spread, art direction by Abarel.
Press advertisement for Pierre Ricaud chronograph – steel bracelet, blue lifestyle layout. Consumer magazine placement, art direction by Abarel.
Press advertisement for Adriatica Zirconia – gold bracelet watch with diamond-set links. Studio product photography, art direction by Abarel.
Press advertisement for Oris Williams F1 Team – steel chronograph with tachymeter bezel. International magazine spread, art direction by Abarel.
Double-spread press ad for Adriatica Aviation Collection – pilot watch with biplane backdrop. Layout and art direction by Abarel.
Press advertisement for Adriatica pendant watch – gold PVD case on chain, Swedish magazine placement. Product photography and layout by Abarel.
Press advertisement for Grovana Switzerland – gold chronograph, black strap. International magazine placement, art direction by Abarel.
Press advertisement for Adriatica Active chronograph – sport watch on ski lifestyle spread. Russian market placement, art direction by Abarel.
Press advertisement for Adriatica Active chronograph – sport watch on sailing editorial spread. Russian market placement, art direction by Abarel.
Press advertisement for Adriatica chronograph – white dial, blue numerals, leather strap. Lifestyle magazine spread, art direction by Abarel.
Press advertisement for Pierre Ricaud chronograph – steel bracelet, blue lifestyle layout. Consumer magazine placement, art direction by Abarel.
Press advertisement for Adriatica Zirconia – gold bracelet watch with diamond-set links. Studio product photography, art direction by Abarel.
Press advertisement for Oris Williams F1 Team – steel chronograph with tachymeter bezel. International magazine spread, art direction by Abarel.
Double-spread press ad for Adriatica Aviation Collection – pilot watch with biplane backdrop. Layout and art direction by Abarel.
Press advertisement for Adriatica pendant watch – gold PVD case on chain, Swedish magazine placement. Product photography and layout by Abarel.
Press advertisement for Grovana Switzerland – gold chronograph, black strap. International magazine placement, art direction by Abarel.
Press advertisement for Adriatica Active chronograph – sport watch on ski lifestyle spread. Russian market placement, art direction by Abarel.
Press advertisement for Adriatica Active chronograph – sport watch on sailing editorial spread. Russian market placement, art direction by Abarel.
Press advertisement for Adriatica chronograph – white dial, blue numerals, leather strap. Lifestyle magazine spread, art direction by Abarel.
Selected Projects
  • Adriatica Tourbillon – Watch Commercial Film by Abarel Atelier. Swiss-made tourbillon watch.
  • Appella Lady Diamond – Watch Commercial Film
  • Lamborghini shield emblem with gold bull on yellow bodywork – close-up by Abarel Atelier
  • Appella Lady Diamond – Watch Commercial Film
  • Macro frame of the Adriatica A8328 skeleton dial – rose gold indices, blued second hand, and exposed Landeron 24 movement visible through the dial aperture. Controlled warm studio lighting.
  • Macro detail of the Adriatica A3732 dial – day, date and moonphase subdials with concentric guilloché finishing. Gold dauphine hands over horizontal grain texture. Soft diffused studio lighting.
  • Press advertisement for Oris Williams F1 Team – steel chronograph with tachymeter bezel. International magazine spread, art direction by Abarel.