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Pierre Ricaud P23010 – Luxury Watch Film

Three Points of Light

Three Points of Light

Client

Pierre Ricaud

Premiere

2024

Category

Luxury Watch Film

Technique

Tabletop Cinematography

The Pierre Ricaud 23010 is an exercise in feminine restraint. A bi-tone case and bracelet – brushed steel alternating with yellow-gold PVD – frame a silvered sunray dial, where three brilliant-cut crystals hold their position at twelve o'clock, set in a vertical constellation against the silence of the hour.

The film was built around a series of controlled tableaux: the coin-edge fluted bezel resolved in raking light, the dauphine hands traced across the dial's sun-brushed surface, the bracelet links caught at the threshold between reflection and shadow.

Shot against mauve silk and warm terracotta gradients, the visual palette was composed to mirror the timepiece's dual-metal character – not through contrast alone, but through the quiet warmth that gold deposits when the light is given room to settle.

Selected Projects
  • Adriatica Tourbillon – Watch Commercial Film by Abarel Atelier. Swiss-made tourbillon watch.
  • Appella Lady Diamond – Watch Commercial Film
  • Lamborghini shield emblem with gold bull on yellow bodywork – close-up by Abarel Atelier
  • Appella Lady Diamond – Watch Commercial Film
  • Macro frame of the Adriatica A8328 skeleton dial – rose gold indices, blued second hand, and exposed Landeron 24 movement visible through the dial aperture. Controlled warm studio lighting.
  • Macro detail of the Adriatica A3732 dial – day, date and moonphase subdials with concentric guilloché finishing. Gold dauphine hands over horizontal grain texture. Soft diffused studio lighting.
  • Press advertisement for Oris Williams F1 Team – steel chronograph with tachymeter bezel. International magazine spread, art direction by Abarel.