Three formats.
One discipline.
Cinematography, campaigns and exhibition films for luxury watch brands.
Abarel produces three formats of film for the watch industry. Each is built around the same set of principles; controlled studio conditions, macro cinematography as a discipline, and a small team that stays with the project from concept to final master. We accept a limited number of commissions each year, working directly with founders, brand directors and creative leads. Every production is treated as a single, continuous process, not a chain of hand-offs.
1. Macro Cinematography
Watch Portrait Film
A single timepiece, fully understood.
Studio-controlled macro cinematography for a single watch. Focus-stacked, precisely lit and graded in-house. Designed for press, digital launch and collector audiences.
– One master film, 20 to 40 seconds, 4K
– Cutdowns for social, square and vertical formats
– 8 to 12 stills pulled from the same setup
– Music licence and 12-month dedicated server
Brand Campaign Direction
Watch Brand Campaign
Concept to final grade, produced as one process.
Editorial and brand campaign films for luxury watch and jewellery houses. For new collections, brand repositioning and flagship launches. Direction, cinematography and post produced inside a single studio.
– Master campaign film
– Cutdowns per model and per format
– Behind-the-scenes content available on request
– Original score or licensed track
Motion Content for Physical Spaces
Watch Fair & Boutique Films
Built for the scale of a trade fair.
Large-format motion content for Geneva Watch Days, Inhorgenta, Watches & Wonders and luxury boutiques. Seamless loops, custom aspect ratios, optimised for boutique screens, booth installations and brand events.
– Seamless loops in custom formats
– Boutique screen and large-format optimisation
– Versions with and without sound
– On-site technical consultation across Europe
A note on scope.
Most commissions begin as a single film and grow into longer engagements. A portrait becomes a collection film. A collection film becomes a campaign. A campaign produces the assets that anchor the next trade fair.
Abarel is built for this kind of continuity. The studio keeps a small client roster on purpose, and the same team carries a brand's visual language across formats, seasons and launches. Each commission is quoted individually; indicative budget ranges shared after a brief consultation.
